Why Route 66 Reward$
A more complex world means the need for membership and loyalty simplification.
Ever had 50 membership cards, regularly use 10, shop at hundreds more, wish your favorite local store had one, wish you could change your points out for cash?
The problems with rewards programs:
- Points only usable at that store.
- Stores close, customer loyalties change leaving points worthless.
- Too expensive for small local businesses.
- Require tons of cards and memberships.
- Are ultimately worthless.
- Leaves travelers having to use large chain stores to get rewarded and if they are from another country they are useless when they go home.
Loyalty rewards with Route 66 Reward$ brings low cost, tradable, and liquid rewards systems for local and traveling customers along the Route 66 corridor.
Reward points are minted for each customer. Customer can use or swap up to city ₵oin for local use at other merchants or city wide sponsored events. Or they can swap for Route 66 Reward$ that are staked to USD so can be easily swapped for cash. Or use Reward$ in cities and merchants along the Route 66 corridor. In the final release this should not be evident to the end user. They collect their points at the merchant, use them locally in the app, trade them if they travel right in the app, cash out to their bank account right in the app.
For security and price stability, every store transaction will mint points or NFTs for customers and points will be burned when swapped for ₵oin or Route 66 Reward$ and NFTs will be burned in blends for prizes. ₵oin will only be minted from points and burned when swapped or used. Route 66 Reward$ will be burned for every 100 points or every 10 ₵oin minted keeping the value in check for all tokens on the system. Keeping Points and ₵oin only in the hands of customers that are using or holding for use. The blockchain can then give a total of wallets holding and their values giving marketing information for each store, city, contest/quest/adventure, and industry. Blockchain information can be used to send information to wallets in the chain.
NFT collectibles for local merchants, city, and Route 66 quests/adventures gamify travel and local shopping. NFTs can be traded or sold on the market allowing collections to be filled. Access to special pages, sales, and items can be offered to NFT holders.
The system is designed to pay for itself with very little cost to all involved. A small store with $8,000 a month in sales would mint 8000 points at a cost $80 plus 2% transaction fee. If customers spend 60% the points back in the store and swap out 40%, merchants would recover $48 from customers, a percentage of transactions fees, and a percentage of city ₵oin promotions, events, and fees. This makes the total cost less than $30 a month.
Even a large merchant selling $800,000 can have a rewarding program for the discount price of $3,000 and that all goes to the customer.